Polaroid surprised the world by securing the flamboyant Lady Gaga as Creative Director in 2010. And while Polaroid is widely recognised for its photography in the early days it gained dominance as a polarised sunglasses maker, which grew from founder Edwin H Land’s personal research. Land created the first polarised sunglasses. The tech just got better. All Polaroid sunglasses come with UltraSight lenses, made from advanced eco-polymers, and these lenses are also press-polished, a process which retains the integrity of polarising filter. And all this comes with incredible design, where vintage style meets quirky cut-out cat eyes and classic shapes.