Oliver Peoples Sunglasses
Creative Director Larry Leight was born and raised in Los Angeles. With a passion for surfing and travel, he sought a trade that would allow him creativity as well as freedom. With the encouragement of a family friend who was an optometrist, he earned a degree as a certified optician and began his journey into the eyewear industry.
He gained some experience in design, sales and marketing at high end optical stores before venturing out alone. It was at that time he realised his dream and opened their first boutique store on legendary Sunset Boulevard, selling authentic, unworn vintage frames purchased from an estate auction. The assortment included thousands of rimless and metal frames produced by American companies such as Bausch and Lomb.
They bought the entire lot which included a receipt signed with the name . So when they decided to sell the estate collection in their retail store it only seemed fitting that they use the name in his honour
Oliver Peoples Sunglasses - The Rest is History
It was at that time they decided to design their own eyewear and create a unique retail experience in their own gallery-inspired setting. In 1987 the collection – inspired by the vintage frames purchase in the estate sale – were introduced to wholesale. But perhaps even more exciting, Larry designed a special frame for Andy Warhol to wear for a Vogue cover shoot.
Not content with changing the course of eyewear, in 2000 began to market its own CDs. Unlike other companies – who hire an outside source to make a CD for them and just put their name on it – OP CDs are created in-house, much like eyewear. Its music compilations reflect the Oliver Peoples retail experience and help support the lifestyle philosophy of Oliver Peoples.
In 2003 the brand introduced its own exclusive, technologically-advanced polarised and gradient photochromic mineral glass lenses. Treated with a non-reflective coating to eliminate glare, and an oleophobic coating to repel oil and fingerprints, Oliver Peoples combines fashion and functionality for an unbeatable combination
Oliver Peoples Sunglasses and the Hollywood Cut
Oliver Peoples celebrated 20 years in 2008 by collaborating with Hollywood icon Robert Evans (legendary producer of The Godfather) to produce the first brand marketing film, ‘Mind Games,’ as well as design a namesake frame.
The following year the label collaborated with screen siren Zooey Deschanel (500 Days of Summer) to creates it second marketing film, ‘Catch a Tuesday’, plus a frame in her name.
In 2010 Garbage singer Shirley Manson and LOTR star Elijah Wood play at the Paramour Estate in Los Feliz, for ‘Children are Bored on Sunday’. Directed by Autumn de Wilde with music by Zee Avi, the film is an internet sensation.
Oliver Peoples Sunglasses Latest Collection
For 2011 Oliver Peoples sunglasses move from the fantastic to the provocative with a series of photos directed by acclaimed photographer Lisa Eisner. Folk singer Devendra Banhart poses with his real-life lover, set designer Rebecca Schwartz, and the intimacy of their relationship is captured openly on film while they lounge in the Californian sun wearing not very much at all. The stylish duo are pictured in Oliver Peoples frames for the season ahead such as Oliver Peoples Jack One which takes inspiration from the customised aviators Neil Diamond wore on the album cover of ‘Jonathan Livingston Seagull’.
The brand maintains its allure and continues to be a leading fashion eyewear brand, designing progressive styles for expressive individuals.
Oliver Peoples Sunglasses in Focus
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